Nunavik Elders Day Campaign : A Celebration of Wisdom and Heritage in Nunavik
"Elders have always been the strength of our people, teaching resilience, adaptability, and respect. Their life experience continues to guide us today. Invite your Elders to share their knowledge and the importance of caring for family and community."
— Minnie Grey, 2024 Campaign Spokesperson
The Nunavik Elders Day Campaign is an annual initiative that promotes the physical, emotional and social wellness of elders. Starting on October 1st and lasting throughout the month, it includes activities designed to connect community members with elders, strengthen intergenerational bonds and celebrate the vital role of elders in society.
2024 Nunavik Elders Day Campaign Highlights:
- Nunavik-wide call for projects: Nunavimmiut were invited to submit proposals for community events celebrating our elders, such as storytelling or cultural performances. The NRBHSS will provide funding and promotional support to approved projects.
- Mistreatment prevention training: A pilot project offering training to caregivers on the prevention of elder mistreatment and the promotion of elder wellness.
- Facebook campaign: A month-long campaign featuring daily content and engagement activities.
- Radio ads: Campaign ads featured on FM and CBC Radio One North.
- Nunavik Elders Day community challenge: The NRBHSS encouraged Nunavimmiut to join the challenge by participating in activities with elders in their community during the month of October 2024 to win awesome prizes.
- Elders Day video: The video “A Lifetime of Wisdom” was prepared, featuring elders’ stories and messages from spokespersons Minnie Grey and Charlie Watt.
JOIN US FOR THE 2025 ELDERS DAY CAMPAIGN!